About the Kids

According to the American Academy of Pediatrics, infants and children under ten years of age are at an increased risk for retinal injury. Children’s eyes are not fully developed and susceptible to greater penetration of harmful UV rays. Exposure to UV rays can lead to eye disease such as macular degeneration which scientists now believe is a leading cause of blindness in older individuals.

At My First Shades™ we believe in early intervention as a way to guard against irreparable eye damage caused by harmful UV rays. We believe in helping to educate parents and guardians about the need for UV protection for our children and we believe in the need for our children to wear sunglasses with 100% UV protection when exposed to the sun – Winter, Spring, Summer or Fall.