About Us

Since 2001, My First Shades™ has been encouraging early eye protection and strengthening public awareness of the irreversible effects of UVA and UVB damage to the eyes of children. As parents, we understand the importance for maximum sun protection of the eyes while maintaining original, fun and fashionable designs. We offer an extensive line of optimum eyewear for infants, toddlers and tweens. With our optimum eye protection guarantee, durable materials and innovative designs, we take pride in being the leading innovators of 100% UVA and UVB protection for the eyes. My First Shades believes in early intervention so that our children can be protected during their most vulnerable years. Remember: “their eyes first so their eyes last!”